AAF-Hawaii presents:
Join us on Friday, July 10th, 2009 as AAF-Hawaii presents Mark Carlson, Senior Creative Director, US Marketing, McDonald’s Corporation.
Whether you're interested in the Creative Process, or the Marketing and coordination of global and local campaigns, Mark Carlson proves to be a delightful, upbeat and insightful speaker.
Mark Carlson joined the McDonald’s Corporation world headquarters located in Oak Brook , Illinois in 1998. He works with dozens of agencies in the development and approval of creative for all media. His position gives him the challenging responsibility of “brand steward,” coordinating the efforts of local and national advertising.
He managed the redesign and implementation of McDonald’s global packaging systems in 2004 and 2008, and has twice been awarded the “Field MVP” for his collaborative efforts with McDonald’s 22 regions of Field Marketing.
Mark has won numerous local and regional awards for this creative work (ADDYs, Telly), and the advertising his agencies have created for McDonald’s have won too many national and global awards to list.
He has been active in local chapter activities for the American Advertising Federation, winning Ad Pro of the Year honors, and has served for fifteen years as an ADDY judge and keynote speaker. He currently serves on the Joint Policy Committee of the ANA/AAAA (Association of National Advertisers/American Association of Advertising Agencies), negotiating the commercial contracts with the actors and musicians unions.